In the previous post we talked about the "traditional" Black Friday .
Today I want to write about the "Cyber Black Friday" .
Of course we couldn't miss to talk about the online shopping that we will have during this particular time of the year!
In this case no disorders and camping outside the shops !!! :o)
Cyber Black Friday is a marketing term for the online version of Black Friday, the day after Thanksgiving Day in the United States .
The term made its debut in a 2009 press release entitled
"Black Friday Goes Online for Cyber Black Friday".
According to the National Retail Federation Black Friday shopping survey, 195 million shoppers visited stores and websites over Black Friday weekend in 2009, up from 172 million last year .
One-fourth of Americans shopping over the Black Friday weekend (28.5% or 49 million) were shopping online .
ComScore reported that Black Friday (November 27, 2009) saw $595 million in online sales, representing an 11% increase versus Black Friday 2008 .
Gian Fulgoni of comScore said, "Black Friday, better known as a shopping bonanza in brick-and-mortar retail stores, is increasingly becoming one of the landmark days in the online holiday shopping world ."
Some Cyber Black Friday sales are short-lived, last through the weekend, into Cyber Monday, and beyond .
ORIGIN OF THE TERM
'Cyber Black Friday' was created in 2009 by eCoupons.com after observing that online retailers launched their holiday sales before Cyber Monday to compete with the Black Friday brick and mortar frenzy . According to Talya Schaeffer, founder of Cyber Black Friday, " Cyber Black Friday sales are typically the largest of the season. Online retailers are hoping that by offering early discounts, consumers will shop early and often ."
BLACK FRIDAY ONLINE SALES
In 2009, most major retailers began Black Friday-style sales online, betting that many would rather click for deals on Thanksgiving or Black Friday than wake up before dawn and head to stores in search of door-busters the following day .
Dozens of retailers dangled special offers on their Web sites, though not all were identical to what could be found on Black Friday in stores. On July 23, 2010, Target.com announced its first ever "Back in Black Friday" one-day online-only sale .
On October 27, 2010, Sears debuted its "Black Friday Now" campaign with a Black Friday sale on October 30 and 31 and every subsequent Friday until Christmas .
Like other retailers, Sears started its Black Friday sale early because consumers were looking to shop earlier in the season and spread out spending in the weeks before Christmas .
In 2019, 93.2 million buyers made purchases online during Black Friday, amassing 7.4 billion dollars in revenue and surpassing Cyber Monday (83.3 million) in total online buyers .
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