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He who sleeps, catches fish. Word of Jeff Bezos.

Stop everyone: for once popular wisdom turns out to be (at least in part) wrong. Lack of sleep has in fact been declared a public health problem in the United States, with the clarification that the problem would also affect many other countries in the world. You will think we are exaggerating. But the matter is quite serious. In fact, sleeping less than 6 hours a night increases the risk of mortality by 13%. Conversely, a good night's sleep, if taken on a regular basis, increases work performance by 34% and creativity by 300%. It also reduces the risk of heart attacks and heart problems by 200%, and increases memory by 40%. Those who sleep 8 hours a night ingest 300 fewer calories a day than those who sleep 4-5 hours, and it is therefore no surprise that the lack of sleep is directly linked to obesity, the consumption of sugar, alcohol and smoking. As well as depression. But so far we could have expected it. In short, we all know that sleeping is good, whether we scratch good or bad. But did we know that lack of sleep also makes you poor economically? MORE SLEEP = MORE MONEY

That's right: there is a correlation between quality of sleep and quality of life, even in terms of money. Research has shown that the economic cost of lack of sleep is enormous. Collectively, it would reach up to 3% of GDP. These are staggering figures: 411 billion dollars in the United States, 50 billion in the United Kingdom and 60 in Germany, with the record figure (in proportion to the national economy) reached in Japan: 138 billion dollars, or 2.92%. of GDP. The impressive thing is to see how little is enough to generate wealth on an individual and collective level. Going from less than 6 hours of sleep a night to 6-7 hours would give an injection of 226 billion to the US economy, 76 to Japan, 34 to Germany and 30 to the UK, respectively. The research was not conducted in Italy, but we can expect very similar results.


The Business of Sleep


The market doesn't take long to turn trouble into opportunity. To tackle the problem, sleep businesses are springing up like mushrooms in the mountains after a rainy night.

There is Nancy H. Rothstein, known as the ambassador of sleep. For years, he has been consulting for the richest companies in the world on how to educate employees about positive sleep habits.


This is because sleep is the new measure of success. Jeff Bezos, CEO and founder of Amazon, has been carrying a "sleep bag" to work for years, and said his habits about it have been great for the shareholders of the multinational giant. One company called Aetna even pays an extra $ 500 to employees who prove they sleep more than 7 hours a night. Do we sleep 4 hours a night, compensating for it with 4 coffees the next day? If we feel more productive we are completely off track.


7 things to do for a Wonderful Night's Sleep


We are still a digital academy.

So we want to give you a short list of good habits to follow to be rich and well rested:


- Do not give up sleep during the week, thinking of recovering at the weekend: it is doubly harmful. In fact, sleeping more than 10 hours is just as unhealthy as sleeping less than 5. - If you think you are more productive at night, know that this is probably just a belief. It has been shown that the peak of productivity is reached in the first three hours after waking up. - Use the bed only for sleeping. Get your brain used to connecting bed with sleep. Don't work in bed, and if you want to watch a movie, do it on the sofa. This way you just need to lie down to self-induce sleep. - Do not use telephone or computer before going to bed. It is scientifically proven that the light from the screen alters the influx of melatonin, the hormone that makes us fall asleep. - Always start going to bed at the same time, and do the same for the alarm clock. You will get your body used to setting those times, and if you respect them, you will develop an internal clock that will make any alarm clock unnecessary. - If you still can't do without it, set the alarm for the exact time you will get up. Get used to getting up as soon as you wake up, possibly always at the same time and with a lot of rest behind you. - Do we have to remind you that coffee, alcohol and nicotine do not help sleep? Or that exercise is essential, and sitting in front of a desk all day eating caffeine won't lead you into Morpheus' arms at night? We spend 1/3 of our life sleeping. We can think it is a waste of time, or get used to the idea that doing it right will allow us to give our best in the other 2/3. Conscious wealth, as always, is in our hands. Until the next wave.


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